Health Tourism-Kerala's New USP

Submitted by bhawani on Tue, 2007-03-13 23:21. Other

Sandy palm fringed beaches and cruising the backwaters is what we offer the tourist. There is something that has caught the fancy of the visitor-Ayurveda-the complete solution to your ailments, with no side effects. Health touris, that’s what it is called.
The package includes treatment, relaxation and yoga and finally it assures a new ‘YOU” ready to take on the new pace that awaits you in the work place.

Most Health packages are for a minimum of three weeks. The visitor goes back only to return , same time, same place next year. The Panchakarma, uzhichil, pizhichil and the cleansing that the body is put through gives a rejuvenation and sense of wellness never experienced before. While an Austrian said, “I felt every hair pore had opened. My whole body was tingling fresh,” Yet another said, I felt like a new born, squeaky clean.”.

They come with chronic ailments, skin problems and arthritic complaints which refused to go away. But Ayurveda is the one stop shop for all their body needs. If they go back happy, the people who treat them are equally satisfied. Because, these are their ‘GOOD PATIENTS” following to the T all the austerity and discipline demanded of the patient.

A diet to match each person’s treatment, no scope for smoking, or imbibing alcohol, yet they fall in line and find the results at the end of their three week stay.

While business flourishes, appropriate systems are being put in place to ensure that dilution of standards and exploitation of a visitor does not take place. Hopefully both private and government agencies will have to closely monitor and maintain quality control to ensure that the flow only increases. “Welcome a Tourist. Send back a Friend,’ should become relevant to every Malayalee, if Kerala has to retain its place among the favoured destinations in the